The brand Genesis has announced the MAGMA performance division (reported for the UAE market), announced with the Berlinetta X Concept, the GV80 Magma, and the G80 Magma, with a a reported 500BHP V6. They even have the 6-Time Le Mans Winner Jacky Ickx as a brand ambassador!
With this being brand new events unfolding, the bright fluorescent colors and bolder design language, it seems a refresh of brand identity could extend to the digital world.